Number storytelling

Number storytelling is a method of using numbers to create a narrative that gives context to data and makes it more understandable and relatable

It can be used to:

Explain how issues work

Use explanatory chains to show how events are connected and how human decisions contribute to problems.
Make data relevant

Use numbers that are interesting and significant to the audience.
Influence decisions

Use data storytelling to drive business strategies and make decisions based on evidence.
Give voice to the marginalized

Use numbers to highlight the experiences of people who are often overlooked.

Here are some tips for storytelling with numbers:

Use a three-act story structure: Frame your communication around the actions you want people to take.
Use visual aids: Use graphs and infographics to create engaging visualizations.
Consider color: Use colors that complement your message and resonate with your audience. For example, use warm colors for urgency and cool colors for calmness.
Make it accessible: Use high-contrast color combinations and alternative visual cues to make your story accessible to people with color blindness.
Maintain consistency: Use a consistent color scheme throughout your story.