History of the Attirance brand
At that time, a man who wanted to become a real perfumer had to go through a difficult process. After 4 years of training and 3 years of hard work as a craftsman, the apprentice had the opportunity to officially work for a world-famous royal perfume family. After 7 years of training, a young man could fully understand the magical world of perfume, know how to mix scents and create quality perfumes, oils or creams. The ingredients of the products were completely natural materials from the South of France, with classic family secrets and inspiration from Provence - France.
Only a few of them could achieve the special skills to be able to work in the sophisticated world of perfume. Jean Louis Fargeon was one of the geniuses of perfume. In 1774, he used all his knowledge and sensitivity to create perfumes for Queen Marie-Antoinette. This passionate woman of the Versaille castle was the symbol of French beauty.
Jean Louis Fargeon used the art of making perfumes from natural ingredients to create a series of perfumes and cosmetics for the royal family as well as for Queen Marie-Antoinette herself. “Attirance” is the name of a product that harmoniously combines natural beauty and the grace of Marie-Antoinette.
Jean Louis Fargeon served Queen Marie-Antoinette, “Attirance” served modern ladies and gentlemen. “Attirance” is recognized as the ambassador of French culture.
“My admiration for French culture has fueled my passion to find and build Attirance and its philosophy. Naturalism has created a sense of happiness that helps us enjoy the harmony of life. Today, with our network expanding worldwide, we have a great opportunity to help the world become a better, brighter place.” Mr. Atis Liepins (Founder of Attirance)
Philosophy
“The natural path to beauty” - that is Attirance’s belief and that is also Attirance’s business purpose. That belief is reflected in the entire production process as well as Attirance’s products. Relaxation, happiness, harmony to enjoy the art of life.
Products
Attirance is a comprehensive cosmetic solution for both women and men. The proud quality of the products is developed from premium natural ingredients to meet the highest expectations of customers. We wish to emphasize that it is important for anyone to find moments of happiness in life, love in every day, and that is the mission of Attirance.
Franchise opportunity
Year of establishment: 2003
Country of origin: Latvia
Number of stores: 300 (15 countries)
Franchise fee: from 20,000 €
Royalty: to be announced later
Marketing fund: to be announced later
Management fund: N/A
Single Unit franchise period: 5 years (+5 new years)
Exclusive franchise period: 10 years (+10 years)
Size of each store: from 50m2 and above
The process of franchising a Food & Beverage (F&B) brand involves a series of steps to ensure the business model is scalable, attractive to potential franchisees, and compliant with legal and operational standards. Below is an overview of the key steps:
1. Evaluate Your Business for Franchising
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Assess Scalability: Ensure your F&B brand has a proven, profitable business model that can be replicated in different locations.
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Brand Strength: Establish a strong and recognizable brand identity (logo, menu, ambiance, etc.).
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Unique Selling Proposition (USP): Highlight what sets your brand apart (e.g., recipes, service model, customer experience).
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Profitability: Confirm that your business is profitable enough for both you and franchisees.
2. Develop a Franchise Business Model
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Franchise Fee Structure: Determine the initial franchise fee and ongoing royalties (typically a percentage of sales).
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Territory Definition: Specify the geographic area each franchisee will operate in.
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Menu and Offerings: Standardize the menu, recipes, and pricing guidelines.
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Support Model: Decide what support you will provide to franchisees, including training, marketing, and operational guidance.
3. Create Legal Documentation
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Franchise Disclosure Document (FDD): This outlines the rights and obligations of both franchisors and franchisees, including fees, operations, and dispute resolution.
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Franchise Agreement: A binding contract that specifies the terms of the franchising relationship.
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Trademark Protection: Register your brand, logo, and other intellectual property to prevent misuse.
4. Develop Operational Systems
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Standard Operating Procedures (SOPs): Create detailed guides covering all aspects of operations (food preparation, customer service, hygiene, etc.).
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Supply Chain Management: Establish reliable suppliers and negotiate agreements to ensure consistent quality and pricing.
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Point of Sale (POS) Systems: Implement systems to track sales, inventory, and royalties.
5. Set Up Training Programs
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Franchisee Training: Train franchisees on business operations, marketing, and brand standards.
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Employee Training: Provide modules for franchisee staff (e.g., chefs, servers, managers).
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Ongoing Support: Offer refresher courses, webinars, and updates to adapt to market change
6. Launch Franchise Marketing
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Marketing Collateral: Create brochures, videos, and a website to attract potential franchisees.
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Franchise Recruitment: Advertise on franchise marketplaces, industry events, and social media.
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Franchise Expos: Participate in exhibitions to network with prospective franchisees.
7. Select and Approve Franchisees
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Application Process: Set criteria for selecting franchisees (financial capability, experience, cultural fit).
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Background Checks: Conduct due diligence to ensure the franchisee’s credibility.
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Interviews: Meet with potential franchisees to align expectations.
8. Launch the Franchise Location
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Site Selection Assistance: Help franchisees choose a location based on market research.
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Store Setup: Assist with layout, interior design, and branding of the outlet.
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Opening Support: Provide on-site guidance during the initial launch phase.
9. Monitor and Support Franchisees
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Performance Tracking: Monitor franchisees’ sales and operations to ensure compliance with standards.
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Feedback Mechanism: Maintain open communication to address challenges and collect suggestions.
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Marketing Support: Offer ongoing assistance with promotions, digital marketing, and campaigns.
10. Scale and Innovate
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Expand Territories: Gradually increase the number of franchises in new markets.
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Menu Innovation: Regularly update the menu based on trends and customer feedback.
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Technology Upgrades: Invest in technology to improve efficiency and customer experience.
Would you like me to elaborate on any specific step or customize the process for a particular F&B concept?
If you are interested in franchising and working with a franchisor, please contact us.
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Expert Team: Our professionals bring deep expertise across industries and regions.
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Scalable Solutions: Our services adapt as your business grows, ensuring continuous support and improvement.
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1. Incorporate
2. Accounting
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Service: Chief Accountant Services
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Steps:
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Assess the company's current financial and accounting situation.
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Set up a transparent accounting system compliant with regulations.
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Provide periodic financial reports and cost management advice.
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Outcome: Ensures regulatory compliance, improves cash flow, and increases financial transparency.
3. Auditing
4. Appraising
5. Aucting
6. Financing
7. Logistics
Add more, HLA have component for client:
1. Chief Accounting Online
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Tax & Accounting Book Services Online: Simplify your financial management with professional online bookkeeping and tax declaration services.
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Custom Landing Pages: User-friendly platforms to ensure smooth communication and task execution.
2. CFO Advice Online
3. ESG (Environmental, Social, Governance) Services
4. Hub Business Services in APAC
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Centralized solutions for businesses operating across the APAC region, ensuring compliance, efficiency, and seamless integration.
5. Sustainable Business Practices
6. Big Data Solutions
7. Generative AI and Automation
8. Digital Transformation
9. Software Solutions
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Expertise in essential business software including FICO, CRM, CPD, and SaaS, tailored to meet your specific needs.
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