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FRANCHISE- ATTIRANCE

Service code: FH001

ORDER SERVICE

To understand the history of the “Attirance” brand, we should go back to the time when luxury cosmetics were produced by French craftsmen in the 18th century.

History of the Attirance brand

At that time, a man who wanted to become a real perfumer had to go through a difficult process. After 4 years of training and 3 years of hard work as a craftsman, the apprentice had the opportunity to officially work for a world-famous royal perfume family. After 7 years of training, a young man could fully understand the magical world of perfume, know how to mix scents and create quality perfumes, oils or creams. The ingredients of the products were completely natural materials from the South of France, with classic family secrets and inspiration from Provence - France.

Only a few of them could achieve the special skills to be able to work in the sophisticated world of perfume. Jean Louis Fargeon was one of the geniuses of perfume. In 1774, he used all his knowledge and sensitivity to create perfumes for Queen Marie-Antoinette. This passionate woman of the Versaille castle was the symbol of French beauty.

Jean Louis Fargeon used the art of making perfumes from natural ingredients to create a series of perfumes and cosmetics for the royal family as well as for Queen Marie-Antoinette herself. “Attirance” is the name of a product that harmoniously combines natural beauty and the grace of Marie-Antoinette.

Jean Louis Fargeon served Queen Marie-Antoinette, “Attirance” served modern ladies and gentlemen. “Attirance” is recognized as the ambassador of French culture.

“My admiration for French culture has fueled my passion to find and build Attirance and its philosophy. Naturalism has created a sense of happiness that helps us enjoy the harmony of life. Today, with our network expanding worldwide, we have a great opportunity to help the world become a better, brighter place.” Mr. Atis Liepins (Founder of Attirance)

Philosophy

“The natural path to beauty” - that is Attirance’s belief and that is also Attirance’s business purpose. That belief is reflected in the entire production process as well as Attirance’s products. Relaxation, happiness, harmony to enjoy the art of life.

Products

Attirance is a comprehensive cosmetic solution for both women and men. The proud quality of the products is developed from premium natural ingredients to meet the highest expectations of customers. We wish to emphasize that it is important for anyone to find moments of happiness in life, love in every day, and that is the mission of Attirance.

Franchise opportunity

Year of establishment: 2003

Country of origin: Latvia

Number of stores: 300 (15 countries)

Franchise fee: from 20,000 €

Royalty: to be announced later

Marketing fund: to be announced later

Management fund: N/A

Single Unit franchise period: 5 years (+5 new years)

Exclusive franchise period: 10 years (+10 years)

Size of each store: from 50m2 and above

The process of franchising a Food & Beverage (F&B) brand involves a series of steps to ensure the business model is scalable, attractive to potential franchisees, and compliant with legal and operational standards. Below is an overview of the key steps:


1. Evaluate Your Business for Franchising

  • Assess Scalability: Ensure your F&B brand has a proven, profitable business model that can be replicated in different locations.

  • Brand Strength: Establish a strong and recognizable brand identity (logo, menu, ambiance, etc.).

  • Unique Selling Proposition (USP): Highlight what sets your brand apart (e.g., recipes, service model, customer experience).

  • Profitability: Confirm that your business is profitable enough for both you and franchisees.


2. Develop a Franchise Business Model

  • Franchise Fee Structure: Determine the initial franchise fee and ongoing royalties (typically a percentage of sales).

  • Territory Definition: Specify the geographic area each franchisee will operate in.

  • Menu and Offerings: Standardize the menu, recipes, and pricing guidelines.

  • Support Model: Decide what support you will provide to franchisees, including training, marketing, and operational guidance.


3. Create Legal Documentation

  • Franchise Disclosure Document (FDD): This outlines the rights and obligations of both franchisors and franchisees, including fees, operations, and dispute resolution.

  • Franchise Agreement: A binding contract that specifies the terms of the franchising relationship.

  • Trademark Protection: Register your brand, logo, and other intellectual property to prevent misuse.


4. Develop Operational Systems

  • Standard Operating Procedures (SOPs): Create detailed guides covering all aspects of operations (food preparation, customer service, hygiene, etc.).

  • Supply Chain Management: Establish reliable suppliers and negotiate agreements to ensure consistent quality and pricing.

  • Point of Sale (POS) Systems: Implement systems to track sales, inventory, and royalties.


5. Set Up Training Programs

  • Franchisee Training: Train franchisees on business operations, marketing, and brand standards.

  • Employee Training: Provide modules for franchisee staff (e.g., chefs, servers, managers).

  • Ongoing Support: Offer refresher courses, webinars, and updates to adapt to market change


6. Launch Franchise Marketing

  • Marketing Collateral: Create brochures, videos, and a website to attract potential franchisees.

  • Franchise Recruitment: Advertise on franchise marketplaces, industry events, and social media.

  • Franchise Expos: Participate in exhibitions to network with prospective franchisees.


7. Select and Approve Franchisees

  • Application Process: Set criteria for selecting franchisees (financial capability, experience, cultural fit).

  • Background Checks: Conduct due diligence to ensure the franchisee’s credibility.

  • Interviews: Meet with potential franchisees to align expectations.


8. Launch the Franchise Location

  • Site Selection Assistance: Help franchisees choose a location based on market research.

  • Store Setup: Assist with layout, interior design, and branding of the outlet.

  • Opening Support: Provide on-site guidance during the initial launch phase.


9. Monitor and Support Franchisees

  • Performance Tracking: Monitor franchisees’ sales and operations to ensure compliance with standards.

  • Feedback Mechanism: Maintain open communication to address challenges and collect suggestions.

  • Marketing Support: Offer ongoing assistance with promotions, digital marketing, and campaigns.


10. Scale and Innovate

  • Expand Territories: Gradually increase the number of franchises in new markets.

  • Menu Innovation: Regularly update the menu based on trends and customer feedback.

  • Technology Upgrades: Invest in technology to improve efficiency and customer experience.


Would you like me to elaborate on any specific step or customize the process for a particular F&B concept?

If you are interested in franchising and working with a franchisor, please contact us.

Who Henry Lincoln Advisory?

  • Expert Team: Our professionals bring deep expertise across industries and regions.

  • Comprehensive Approach: From accounting to advanced AI solutions, we cover every aspect of modern business needs.

  • Scalable Solutions: Our services adapt as your business grows, ensuring continuous support and improvement.

  • Focus on APAC: Specialized in providing solutions across the Asia-Pacific region with a strong emphasis on compliance and sustainability.

Our Services

We proudly offer a range of cutting-edge online business solutions, tailored to meet the dynamic needs of organizations in the Asia-Pacific (APAC) region. From accounting to sustainability, technology, and digital transformation, we are here to support your business growth and success.

1. Incorporate

  • Service: Virtual Office

  • Steps:

    1. Consult on office solutions tailored to the client's business size and objectives.

    2. Provide a registered business address and support legal procedures.

    3. Implement professional mail and call reception services.

  • Outcome: Reduces operational costs, optimizes time, and creates a professional impression with partners.

2. Accounting

  • Service: Chief Accountant Services

  • Steps:

    1. Assess the company's current financial and accounting situation.

    2. Set up a transparent accounting system compliant with regulations.

    3. Provide periodic financial reports and cost management advice.

  • Outcome: Ensures regulatory compliance, improves cash flow, and increases financial transparency.

3. Auditing

  • Service: Internal Audit

  • Steps:

    1. Survey and evaluate internal processes.

    2. Conduct detailed audits of financial and operational departments.

    3. Deliver audit reports and suggest improvements.

  • Outcome: Enhances risk management efficiency and the reliability of internal systems.

4. Appraising

  • Service: Scan Before Certification

  • Steps:

    1. Collect and analyze asset or project value data.

    2. Conduct detailed appraisals based on international standards.

    3. Provide in-depth appraisal reports.

  • Outcome: Ensures accuracy and actual value during the certification process.

5. Aucting

  • Service: Buyers Assistance

  • Steps:

    1. Identify and approach potential buyers.

    2. Organize transparent and efficient auction sessions.

    3. Ensure transactions are completed safely and legally.

  • Outcome: Maximizes asset auction value and connects clients with trustworthy buyers.

6. Financing

  • Services:

    • Online CFO

    • Loan Arrangement

    • M&A Advice

    • Cash Deposit

  • Steps:

    1. Analyze clients’ financial needs.

    2. Develop financial strategies and negotiate with credit institutions.

    3. Support the execution of complex financial transactions, including mergers and acquisitions.

  • Outcome: Strengthens financial capabilities, enabling businesses to achieve strategic goals effectively.

7. Logistics

  • Services:

    • Warehouse

    • Shipping Line

  • Steps:

    1. Consult and design supply chain solutions tailored to business scale.

    2. Manage warehouse operations and coordinate goods transportation.

    3. Monitor and optimize logistics costs.

  • Outcome: Improves supply chain efficiency, reduces operational costs, and ensures timely delivery of goods.

Add more, HLA have component for client:

1. Chief Accounting Online

  • Tax & Accounting Book Services Online: Simplify your financial management with professional online bookkeeping and tax declaration services.

  • Custom Landing Pages: User-friendly platforms to ensure smooth communication and task execution.

2. CFO Advice Online

  • Strategic CFO-level insights and consultation to guide your financial decisions.

  • Includes an easy-to-use registration form and scheduling system for streamlined access to expert advice.

3. ESG (Environmental, Social, Governance) Services

  • Develop robust ESG frameworks to ensure your business meets sustainability standards.

  • Green Finance Solutions to align your organization with global environmental goals.

4. Hub Business Services in APAC

  • Centralized solutions for businesses operating across the APAC region, ensuring compliance, efficiency, and seamless integration.

5. Sustainable Business Practices

  • Support in adopting sustainable strategies for long-term growth and environmental responsibility.

6. Big Data Solutions

  • Harness the power of Big Data to gain actionable insights, improve decision-making, and drive innovation.

7. Generative AI and Automation

  • Leverage Generative AI for creative problem-solving and advanced business applications.

  • Automate routine tasks to improve efficiency and reduce manual workloads.

8. Digital Transformation

  • Comprehensive support to digitize and modernize your business processes, ensuring you remain competitive in today’s market.

9. Software Solutions

  • Expertise in essential business software including FICOCRMCPD, and SaaS, tailored to meet your specific needs.

 

Contact Us

Take the hassle out of tax and accounting. Let us handle the numbers while you focus on growing your business!

  • Email: hello@henrylincoln.co

  • Phone/Whatsapp/Viber/Line/ Telegram: +84 934 330 313

HENRY LINCOLN ADVISORY
Address at : Floor 14, MB Sunny Tower, Co Giang Ward, District 01, Ho Chi Minh City, Vietnam
Email/Facebook/Tiktok : hello@henrylincoln.co
Phone : +84 934 330 313

Advisory Department 
Phone : +84 934 330 313 - Email: hello@henrylincoln.co
Customer Services Department
Phone : +84 983 877 448 - Email: henrylincolnbcs@gmail.com