In September 1999, Lavazza Group, the leading Italian coffee brand, commercialized this coffee brand in 75 countries. Our goal is to promote the Il Café di Roma coffee concept, to convey our experience in the coffee sector, to affirm our leading brand in the implementation of coffee shops.
Products and markets
The coffee shops are decorated with high-quality materials such as brick walls and cafe accessories. This has created a cozy and harmonious space. The creative space will attract customers to come to the shop to enjoy coffee and tea, famous products in the world.
The quality of our products and our constant efforts explain why we have become a big brand in the world. We are aware and committed that the success of our franchise partners is our success.
Training and support
Il Café di Roma has established a Training Center where training courses on products, operations, service and coffee sales are conducted. Training will be completed at one of our training centers, which will be led by our training team.
We also offer specific courses for each level of franchisee. These courses are differentiated between franchisees, managers, consultants and servers. The training courses include both theory and practice.
During the training, we will provide a franchise management manual that covers how to run the business. The contents of this manual also explain in detail the training work of the Barcelona franchise center.
The process of franchising a Food & Beverage (F&B) brand involves a series of steps to ensure the business model is scalable, attractive to potential franchisees, and compliant with legal and operational standards. Below is an overview of the key steps:
1. Evaluate Your Business for Franchising
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Assess Scalability: Ensure your F&B brand has a proven, profitable business model that can be replicated in different locations.
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Brand Strength: Establish a strong and recognizable brand identity (logo, menu, ambiance, etc.).
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Unique Selling Proposition (USP): Highlight what sets your brand apart (e.g., recipes, service model, customer experience).
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Profitability: Confirm that your business is profitable enough for both you and franchisees.
2. Develop a Franchise Business Model
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Franchise Fee Structure: Determine the initial franchise fee and ongoing royalties (typically a percentage of sales).
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Territory Definition: Specify the geographic area each franchisee will operate in.
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Menu and Offerings: Standardize the menu, recipes, and pricing guidelines.
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Support Model: Decide what support you will provide to franchisees, including training, marketing, and operational guidance.
3. Create Legal Documentation
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Franchise Disclosure Document (FDD): This outlines the rights and obligations of both franchisors and franchisees, including fees, operations, and dispute resolution.
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Franchise Agreement: A binding contract that specifies the terms of the franchising relationship.
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Trademark Protection: Register your brand, logo, and other intellectual property to prevent misuse.
4. Develop Operational Systems
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Standard Operating Procedures (SOPs): Create detailed guides covering all aspects of operations (food preparation, customer service, hygiene, etc.).
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Supply Chain Management: Establish reliable suppliers and negotiate agreements to ensure consistent quality and pricing.
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Point of Sale (POS) Systems: Implement systems to track sales, inventory, and royalties.
5. Set Up Training Programs
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Franchisee Training: Train franchisees on business operations, marketing, and brand standards.
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Employee Training: Provide modules for franchisee staff (e.g., chefs, servers, managers).
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Ongoing Support: Offer refresher courses, webinars, and updates to adapt to market change
6. Launch Franchise Marketing
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Marketing Collateral: Create brochures, videos, and a website to attract potential franchisees.
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Franchise Recruitment: Advertise on franchise marketplaces, industry events, and social media.
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Franchise Expos: Participate in exhibitions to network with prospective franchisees.
7. Select and Approve Franchisees
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Application Process: Set criteria for selecting franchisees (financial capability, experience, cultural fit).
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Background Checks: Conduct due diligence to ensure the franchisee’s credibility.
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Interviews: Meet with potential franchisees to align expectations.
8. Launch the Franchise Location
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Site Selection Assistance: Help franchisees choose a location based on market research.
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Store Setup: Assist with layout, interior design, and branding of the outlet.
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Opening Support: Provide on-site guidance during the initial launch phase.
9. Monitor and Support Franchisees
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Performance Tracking: Monitor franchisees’ sales and operations to ensure compliance with standards.
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Feedback Mechanism: Maintain open communication to address challenges and collect suggestions.
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Marketing Support: Offer ongoing assistance with promotions, digital marketing, and campaigns.
10. Scale and Innovate
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Expand Territories: Gradually increase the number of franchises in new markets.
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Menu Innovation: Regularly update the menu based on trends and customer feedback.
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Technology Upgrades: Invest in technology to improve efficiency and customer experience.
Would you like me to elaborate on any specific step or customize the process for a particular F&B concept?
If you are interested in franchising and working with a franchisor, please contact us.
4. Appraising
5. Aucting
6. Financing
7. Logistics
Add more, HLA have component for client:
1. Chief Accounting Online
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Tax & Accounting Book Services Online: Simplify your financial management with professional online bookkeeping and tax declaration services.
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Custom Landing Pages: User-friendly platforms to ensure smooth communication and task execution.
2. CFO Advice Online
3. ESG (Environmental, Social, Governance) Services
4. Hub Business Services in APAC
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Centralized solutions for businesses operating across the APAC region, ensuring compliance, efficiency, and seamless integration.
5. Sustainable Business Practices
6. Big Data Solutions
7. Generative AI and Automation
8. Digital Transformation
9. Software Solutions
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Expertise in essential business software including FICO, CRM, CPD, and SaaS, tailored to meet your specific needs.
Contact Us
Take the hassle out of tax and accounting. Let us handle the numbers while you focus on growing your business!